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Common Goal


The concept behind Goal Power is that by offering a bit of support to children (and their parents) we could help the kids get more out of life, by setting goals and having a plan to achieve them.

The Goal Power team decided early on that they also wanted to set themselves a charitable goal, to reach out to kids directly with an appropriate partner. Who to choose? 

We wanted to assist an organisation that aimed to empower people, to help them to change their circumstances through the power of sport, a credible organisation, spending donations responsibly, one who shared our goals. There are a vast number of worthy causes and fantastic charities out there, but one stood out for the team both in the way they structured donations and in the type of charitable work they undertake... Common Goal.

Founded in 2017 thanks to a partnership between Juan Mata and Jürgen Griesbeck, founder of other solidary projects, Common Goal collaborates with more than 125 humanitarian organizations in 80 countries, working with almost 3 million children.

To really understand why Goal Power is a proud member organisation of the Common Goal family you should go to their website -

and read about some of their fantastic projects, but here, in their own words, is a brief explanation of their rationale and their work.

With more than three billion fans, football is the largest social phenomenon on the planet. No other sport boasts such wealth. Or such reach. Or such cultural significance. The beautiful game is in a league of its own. For many, the game forms community. It binds people together and creates a common language they can all speak. And for some, it already serves as a powerful tool for addressing social challenges in their communities - but no systemic link exists between the professional game and the many community-based football organisations around the world.

By creating a more thorough link between football players, managers, fans, organisations, brands, and football for good organisations, we can join the global football community together on a team big enough and strong enough to take on the world's toughest opponents from HIV/AIDS to gender inequality to youth unemployment.

In recent years, we have seen growing recognition of football’s capacity to drive social change. From refugee integration in Germany to gender equality in Kenya to peacebuilding in Colombia, the game has proved a versatile tool for doing good.  

This field of work, best known as ‘football for good’ has become central to the activities of hundreds of NGOs from all over the world. On the pitch, they promote tolerance, inclusion and respect—values directly transferable to life in general. Off the pitch, they leverage the universal passion for football to get their participants into social development programmes. And keep them there.  

By placing football at the heart of our projects, we not only allow you to give back - we allow you to do so through the game. The idea is simple. Common Goal’s members pledge 1% of their earnings to a central fund. And together we allocate this fund to high-impact organisations that harness the power of football to advance the United Nations Global Goals.

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